Services
Case study · 02 Web

A site built to be quoted by machines.

This one is easy to verify, because you are looking at it. amyaar.me is the test case for what now ships on every site I build: hand-written, fast, and structured so an AI assistant can answer a question about it accurately without a human ever landing here.

Client
Self-directed · amyaar.me
Year
2026
Engagement
Design, build, SEO and AEO
Role
Everything
0 Runtime dependencies Nothing from npm. No framework to hydrate, nothing to patch, nothing to go stale in eighteen months.
100% Of content in the HTML No client-side rendering. A crawler or an assistant reads exactly what a person reads.
2 Files do the whole site One stylesheet, one script, cache-busted by a single version number changed in one place.
01 — The brief

Two audiences, and one of them is not human.

A portfolio has one job: convince a stranger you can do the work. What changed in the last two years is who the stranger is.

A meaningful share of first contact now starts inside an assistant. Somebody asks ChatGPT for a freelance media director who does brand and video, or asks Perplexity what a five-page marketing site should cost, and a shortlist comes back with a handful of names on it. That answer is assembled from pages the model could actually read. If your site paints itself with JavaScript after load, you were never in the running, because you were never parsed.

So this site is built for two readers at once. A person who wants to see the work in ten seconds, and a machine that needs to extract four or five facts and repeat them without getting them wrong.

02 — The chain

Crawled, parsed, understood, quoted.

Answer Engine Optimisation is not one trick. It is four things in sequence, and failing any one of them ends the chain.

01 Crawled

Static HTML with no build step and no client-side rendering. Everything is in the first response, so there is nothing to wait for and nothing to miss.

02 Parsed

One h1 per page, headings in real order, semantic sections. Structure a parser can trust rather than a wall of nested divs.

03 Understood

Schema and entity markup: who this is, what they do, where they work and what it costs. Stated as data, not implied by a layout.

04 Quoted

Facts written as plain, liftable sentences. Prices as selectable text, never baked into an image an assistant cannot read.

03 — What ships

On every build, not as an upsell.

Static HTML, no framework
Nothing to hydrate and nothing to break on a bad connection. It is also the single biggest thing you can do for AI visibility.
Schema and entity markup
Organization, Person, Service and Offer types, so the facts about you are machine-readable rather than inferred.
Answer blocks
The question a client actually types, answered directly in one paragraph that can be lifted whole and still make sense out of context.
llms.txt at the root
A plain-text summary of who you are and what you sell, written for assistants rather than for crawlers.
Prices as text
A number an assistant can read is a number it can quote. This is why my own rates are on a page rather than behind an enquiry form.
A speed pass
Images sized and lazy-loaded, fonts preconnected, one CSS file, one JS file. Fast pages get read more often, by both audiences.
04 — The honest version

What AEO is not.

Answer Engine Optimisation attracts the same hype SEO did in 2011, and it deserves the same suspicion. So here is the limit of the claim.

Nobody can guarantee an AI mentions you. Models choose sources for reasons their makers do not publish, using training data nobody outside those companies can audit, and the behaviour changes between versions with no notice and no changelog you can plan around.

What is actually inside my control. Your pages are readable without JavaScript. Your facts — name, services, location, prices — are stated identically everywhere they appear, so a model never has to choose between two versions of you. And your claims are specific enough to be worth quoting. Sites that do those three things get cited more often than sites that do not. That is the whole of the honest claim, and it is worth doing precisely because most competitors will not bother.