Episode 15
Selected client engagements
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Work that shipped.
Three engagements from one desk: trend direction inside a fashion house, an artist's identity system, and a music video I carried from treatment to final grade. Open any project and you get the brief, the build, and what went out the door. Some clients let me name them. Others asked me not to, and I kept it that way. At the end sits Equal, the hundred-part documentary series I make for myself. The client work pays for it.
- Projects
- 03 client · 01 lifetime
- Disciplines
- Direction · Design · Film · AI
- Practising since
- 2016
01 · Fashion Art
A season, generated.
I generated season design direction with current image and video models, then handed the in-house team a pipeline they could run without me. They kept the tools after I left.
The brief
Each season at this brand opened with two weeks of assembling a moodboard by hand, then two more turning it into something a factory could quote.
They asked me for two things: the first usable direction on day three instead of day fourteen, and their own designers holding the tools once the engagement ended. An AI department was off the table from the start.
What I did
- Trend directionGenerated season directions with image, video and language models, delivered as moodboards, mock-ups and reference cuts the in-house designers built from.
- Cinematic footage for adsBuilt an ad-ready footage pipeline across Runway, ComfyUI and the post stack, covering shot ideation, generation, upscaling and colour finishing.
- Designer enablementTrained the internal team on prompt engineering, model selection and the production loops that land a clean result on the second pass instead of the tenth.
- WorkflowShortened the path from brief to first usable asset, so the team could test more directions inside the same week.
3Model stacks in the pipeline
4Stages from prompt to master
2Passes to a usable frame, at most
02 · Graphic Design
One artist, one system.
CliTech had a growing audience and a catalogue that looked like six different designers. I built one identity and then every piece of collateral the launch needed out of it.
The brief
Each release had gone to whoever was nearest, so nothing connected. The artwork changed voice from one drop to the next and the catalogue paid for it.
CliTech asked for one system, documented well enough to survive other designers, including the ones who would pick it up after I was gone.
What I did
- IdentityWordmark, monogram and a full identity system, delivered with a guidelines document and every source file.
- Print and digital collateralBrochures, social posts, ads and packaging, designed end to end across the launch.
- Editorial layoutLong-form layout, magazine-style pages and product catalogues.
- Production-ready outputVector and raster, with CMYK and bleed profiles on anything going to press.
1System behind every asset
4Collateral streams
100%Source files handed over
03 · Music Video
Treatment to final grade.
Concept, direction, edit, sound and colour for one release. The finished cut looks like the treatment because it stayed on my desk the whole way.
The brief
An independent release with a real budget, and no room in that budget for a director, an editor, a colourist and a VFX vendor each sending their own invoice.
The artist wanted a cut that matched the track, in each format the rollout needed, and did not want to brief four vendors to get it.
What I did
- Concept and directionTreatment and storyboards through to final cut. The artist and I fixed the visual language of the track together.
- Post productionEdit in DaVinci Resolve with sound design, AI-assisted effects and motion work where the brief called for it.
- ColourA cinematic grade tuned to the mood and palette of the song.
- DeliveryMasters in YouTube horizontal, social vertical and broadcast cuts.
3Delivery formats
1Desk, treatment to grade
0Post houses involved
Equal.
a hundred documentary episodes in Persian about artificial intelligence and the ethics of technology. Persian speakers deserve that warning in their own language, and my team at CLOXMEDIA will help me to finish this project before I die.
15
/ 100
Episodes released
85 still to make
Episode 01
Episode 100
100
Episodes planned
2h 45m
Runtime so far
28K
Playlist views
0
Sponsors behind it
One day the name of Iran will sit on the maps of the world for hope and for freedom. Equal is my share of that work.
The reason I started
Engineers and lawmakers are deciding the shape of the next century, and the debate runs in English. A hundred million Persian speakers stand to inherit the outcome without a seat in the room. I created Equal to close that gap: each episode takes one force about to reach their lives and shows it coming, in their language, while there is still time to think.
We go after the subjects that reach most people only after the fact: machine minds, quantum computers, chips that read thought. Sarah and her researchers verify each claim before a word of script exists. Saber gives the cleared script its voice, Fariborz builds what a camera cannot film, and I direct, cut and grade until a viewer with no technical background sees what is heading their way.
No network owns Equal and no sponsor sits behind it. We fund the work ourselves, so no one can soften what an episode says. A hundred episodes is more than one person's working life, which is why Sarah, Saber and Fariborz carry it with me: the remaining eighty-five belong to the four of us.
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Episode 11
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11:20The people behind it
CLOXMEDIA
Saber gives the series its voice. His read sets the pace of an episode, and I cut to it.
Sarah sources the claims and builds the reading list behind each episode. Nothing reaches the booth until she signs the script off.
I direct the series, cut it and grade it. Between episodes I join Sarah's research team, because I refuse to narrate a claim I have not checked.
Fariborz builds the 3D and CGI. If an episode has to show a qubit or a neural implant, he models it.
We post as we go. You will find the production notes and the roadmap to one hundred at cloxmedia.com.
Booking select projects for Q3 / Q4 2026.
I take a small list of clients each quarter and run their image, content and systems as one brief. I read each message myself and reply within one working day.